Casio entered the wristwatch market in November 1974, at a time when the industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users' cell phones to automatically update the time. Casio is always moving time forward.

The GA-700 analog/digital combination model, part of the G-SHOCK watch brand, is constantly setting new standards for timekeeping toughness. Multi-dimensional hour and minute hands look as if they were carved out of a piece of metal, creating a powerful and bold design. The new form of these watches not only improves reading, but also projects a feeling of toughness. A front button at 6 o'clock adds to the dynamic, leading-edge styling. The five color schemes of these models were carefully selected to reflect the brand concept.

The GA-700 models offer all the practicality of the analog-digital format, high-brightness LED illumination, a hand shift function, and much more, all adding up to the best in timekeeping convenience. The 3D face, combined with a distinctively tough design, makes the GA-700 models look dynamic and tough.

The product details are as follows: the case and bezel are made of resin, which is shock resistant and offers 200m water resistance. The watch features an LED light (super illuminator), world time, stopwatch, countdown timer, 5 daily alarms, hourly time signal, and a hand shift feature. It has a full auto-calendar, 12/24-hour format, and an analog display with 2 hands (hour and minute) that move every 20 seconds. The digital display shows the hour, minute, second, PM, month, date, and day. The approximate battery life is 5 years on a CR2016 battery. The case diameter is 52.8mm, and the watch is water resistant to 200m (660ft), making it suitable for professional marine activity and serious surface water sports, but not for diving.

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